Pricing

Custom small-business websites, productized from US$500.

Flat productized pricing — no “from $X*” footnote games, no surprise variations. Live in 7 days, written into the contract. Prices show in your local currency; switch it any time in the footer.

Six flat prices. No retainers required.

Standard for most small businesses. Advanced for brands that want animated or 3D treatment. Specialist for regulated or niche verticals. Shopify Theme for storefronts. Logo Design for the brand essentials. Care plans to keep it humming. Pick once, change later — your site comes with you either way.

Standard build

US$500 one-off · custom 5-page website

Productized 5-page website. Live in 7 business days. Editable without touching code.

  • Custom design
  • 5-page website on Astro + TinaCMS
  • 7 business days, brief to live
  • Unlimited revisions
  • Mobile-first design, Lighthouse Performance ≥95
  • Word-style content editor — change copy and images yourself, no code required
  • SEO optimised for Google and AI search
  • Privacy-respecting GA4 analytics, set up properly
  • Security hardening + vulnerability fixes at launch
  • You own everything
  • Free hosting with care plan
  • Care plan optional from US$49/month — cancel anytime
  • Additional pages and development available on top, quoted up-front
Start your project

Advanced Design

US$700 from · one-off · animated / 3D treatment

The Standard build with an animated or 3D design treatment — for brands that need their site to stand out, not just exist.

  • Animated / 3D design treatment
  • 5-page website on Astro + TinaCMS
  • 7 business days, brief to live
  • Unlimited revisions
  • Mobile-first design, Lighthouse Performance ≥95
  • Word-style content editor — change copy and images yourself, no code required
  • SEO optimised for Google and AI search
  • Privacy-respecting GA4 analytics, set up properly
  • Security hardening + vulnerability fixes at launch
  • You own everything
  • Free hosting with care plan
  • Care plan optional from US$49/month — cancel anytime
  • Additional pages and development available on top, quoted up-front
Start your project

Custom Shopify Theme

US$700 from · one-off · sales-focused

A custom Shopify theme tuned for conversion — your brand, your buyer, your store. For sellers who've outgrown Dawn but don't want a six-figure agency rebuild.

  • Fully custom theme tuned to your brand
  • Up to 10 custom-designed pages
  • Custom integrations (apps, pixels, subscription tools)
  • Unlimited revisions
  • Security hardening + vulnerability fixes at launch
  • Copywriting not included
  • Optional case-study write-up (you sign it off, or skip it)
  • Free hosting with care plan
  • Care plan from US$79/month — Shopify update monitoring included
Start your project

Care plans

US$49 per month · cancel anytime, 14 days' notice

Hosting, backups, monitoring, security patching — done monthly so you don't think about it. Three sub-tiers, all month-to-month. First month free with every new build.

  • Continuous security monitoring + vulnerability scanning
  • 24×7 uptime monitoring with alerts
  • Security and dependency patching
  • Daily backups + monthly site-health report
  • Monthly performance report (Lighthouse + Core Web Vitals)
  • Hosting included (or stay on your own Cloudflare account)
  • Premium tier (US$99/mo) adds 1 hour of content updates / month
  • Specialist tier (from US$79/mo) adds compliance or Shopify monitoring
  • Cancel any month with 14 days' notice — no exit fees
  • First month free on every new build
Start your project

Logo Design

US$149 one-off · brand essentials included

Logo design plus the brand basics every business should expect from their graphic designer — colours, fonts, file formats, and a one-page usage sheet. Delivered in 5 business days.

  • Primary logo, secondary mark, and icon — three locked variants
  • All file formats — SVG, PNG (transparent), JPG, PDF
  • Colour modes — full colour, monochrome black, monochrome white, reversed
  • Brand colour palette — 3–5 colours with hex, RGB, CMYK, Pantone
  • Font pairing — heading + body recommendations (free Google Fonts)
  • Brand basics one-pager — clear space, minimum size, do's and don'ts
  • Favicon + social-media kit (avatar, cover, profile sizes)
  • Unlimited revisions inside the 5-day delivery window
  • Delivered in 5 business days
  • You own everything — source files included
Start your project

Standard build and Care plans are shown in your local currency — switch country in the footer. Advanced, Specialist, Shopify Theme and Logo Design are shown in US dollars; we invoice in your currency. 7-day delivery is guaranteed on every build tier, written into the contract.

Black and white line-art city skyline — towers, a waterfront bridge, palm-lined promenade, sailboat on calm water.

What's in the US$500 build

Everything a small business actually needs in 2026 — and nothing it doesn't.

A lot of custom small-business quotes are inflated for the same five-page brochure site. We've cut the bloat — discovery workshops billed by the hour, a bespoke content management system for a 5-pager, JavaScript frameworks that take 4 seconds to start — and pushed the savings into the parts that actually move sales.

  • Five pages, your choice. Typically Home, About, Services, a service detail, and Contact. Swap any of them for what fits your business.
  • Mobile-first, sub-second loads. Sells where your buyers actually browse — on a phone, on the move, on patchy mobile data.
  • WCAG 2.2 AA accessibility. Keyboard-usable, screen-reader-friendly, contrast-checked. Tested, not assumed.
  • Lighthouse Performance ≥95. Most small-business sites score under 60. Faster sites convert better and rank higher.
  • TinaCMS so you can edit it yourself. Change copy and swap images like you'd edit a Word document. No plugins, no admin panel to log into weekly.
  • Contact form with spam protection. Goes straight to your inbox. No leads lost to overzealous filters.
  • GA4 + privacy-respecting analytics. See what's working without leaking visitor data.
  • Schema.org markup. Tuned so Google — and the AI search engines — actually understand what you sell, when, and where.
  • A handover sheet with every login. Repo, domain, hosting, content editor, analytics. In plain English. On Day 7.

How we hit 7 days. Every single build.

Same five steps for every project. Deeper detail here than on the home page so you know exactly what your week looks like.

  1. 01

    Brief — Day 0

    Fill in the project brief (about a minute). We jump on a 30-minute call to lock scope, price, and timeline. You get a one-page summary in writing before you pay a cent.

  2. 02

    Build — Days 1–4

    Stripe payment kicks off the build. We pull copy and image direction from your brief. You see the site on a staging URL — fully working, mobile and desktop — by end of Day 4.

  3. 03

    Review — Days 5–6

    Unlimited revision rounds, batched. You send all your feedback in a single email or call. We turn changes around in 48 hours.

  4. 04

    Launch — Day 7

    We point your domain at Cloudflare, run the launch checklist (Lighthouse, accessibility, forms, analytics), and flip the site live. You get a launch-day email when it's done.

  5. 05

    Handover — Day 7

    Handover sheet emailed and stored in your account: GitHub repo as owner, Cloudflare login, TinaCMS editor, GA4 access. Plus a 30-minute Loom walkthrough. Care plan starts Day 8 if you opted in.

Monochrome dashboard mockup showing uptime, last-backup, security-patch status, and a monthly summary panel with traffic / load / errors / bandwidth.

Care plan deep-dive

The care plan, in plain English. Cancel any month.

A website that just sits there starts breaking. Domains expire. Security headers go stale. The contact form starts catching spam. The care plan handles all of that, monthly, so you don't think about it. Cancel any month with 14 days' notice and we hand the site back the same way it launched — no exit fees, no final-invoice tricks. Care plan is free for the first month on every build.

  • Basic — US$49/month Hosting paid through us (or stay on your own account — your choice). Daily backups. Security and dependency updates. Uptime monitoring. Monthly performance report (Lighthouse + Core Web Vitals). A monthly email with what we did and what's coming up.
  • Premium — US$99/month Basic, plus an hour of content updates each month. Swap a photo, add a service, update a page — you email, we do it within two business days. Most clients pick this tier.
  • Specialist — from US$79/month For regulated industries and Shopify stores. Premium-level care, plus monitoring of your industry's rules or Shopify platform changes that affect you.

Pricing FAQs — the objections we hear most.

US$500 sounds too cheap. Where's the catch?
No catch. The scope is fixed (5 pages, unlimited revisions inside the 7 days, on a productized system designed to deliver inside that scope quickly). Anything beyond it — extra pages, custom development, animated treatment, niche compliance — prices up to Advanced, Shopify Theme, or Specialist. If you need something that isn't on the build card above, we'll quote it before any work starts, or honestly say it's not the right fit and point you somewhere better.
What if you miss the 7-day deadline?
On-time delivery is written into the contract. If we slip for any reason on our side, we keep working at our own cost until the site is live — no extra invoice, no quiet variation. The clock pauses only when we're waiting on content from you, and we tell you in writing when it does.
How do I pay, and in what currency?
Stripe, upfront, in one payment — card or bank transfer. We invoice in your local currency (USD, GBP, NZD, EUR or CAD). We don't take deposits or chase payment plans on Standard or Advanced builds. Specialist and Shopify Theme builds can split 50/50 (start/launch) on request.
Revisions are really unlimited?
Inside the 7-day window, yes. You batch your feedback into a single review pass each day and we turn it around in 24–48 hours. The cap isn't on rounds — it's on the calendar. Once we hit Day 7 the build is locked, and post-launch changes go through the care plan or get quoted as a small variation.
Can I add a page later?
Yes. $80 per page after launch, or free if you're on Premium care and it fits the monthly hour.
Can you do bigger or fully custom projects?
Yes. The tiers above cover most small-business needs, but if you're after a multi-site rollout, a deeper integration, a design-led platform, or anything that genuinely doesn't fit the productized lanes — tell us what you're trying to build. We'll come back with a scoped custom quote: fixed-price where we can be, honest about scope when we can't, no pretend retainer.
Where are you based, and can you work with my time zone?
We're based in Perth, Australia, and work with clients worldwide. The whole process runs async — a brief, a staging URL, batched review by email — so time zones rarely matter. When a call helps, we book one that works for yours.
I want help getting customers, not just a website. Can you do that?
Yes — that's Growth Pro. From US$297/month we build, host, and run a 10–20 page website for you (worth around US$2,000) and wire it to a lead engine: missed-call text-back, automatic review requests, a shared inbox, and follow-up that books the job. No setup fee, cancel anytime. See the Growth page for the full breakdown, including the Growth Advanced marketing tiers.

Fifteen minutes to brief us. Seven business days to launch.

Fill the brief in a minute and we'll reply the same day. Prefer to talk first? Book a 30-minute call at a time that works for your time zone.